When we started in 1985 no one dreamed you could operate a world-class bike brand out of New Zealand, and definitely not one that could deliver uncompromised performance, style and value.
Forty years later and we’re looking sharp and focused for a distinguished cycling brand of this vintage. From the humblest of beginnings, we started asking questions about how bikes are built and what makes them enjoyable to ride. Pioneering and innovation came next as we began looking at ways we could do things better. Bike design is constantly improving, with new technologies, componentry and materials appearing on the market every year – the sheer responsiveness of our design team means we are always innovating and pushing the boundaries, making sure we stay out in front. We proudly call this approach ‘Avanti Design Technology’. It’s what the ADT insignia means, it’s what has given us the edge and it’s the reason why we’ve achieved multiple design awards, Olympic medals and, more importantly, a loyal following of bike riders along the way.
2020 saw Avanti win Reader’s Digest Most Trusted Brand award for New Zealand for the fourth year running. Having this powerful relationship with our customers is what motivates Avanti to keep pushing the boundaries of innovation and progress. Break out of the ordinary, break out of the mediocre, BREAK FREE.
We’re part of our community, helping to achieve a healthier and better quality life. Cyclists enjoy the experience of breaking free on their bikes and trust Avanti to provide bikes that allow them do this whenever and wherever they want. We don’t just do it. We live it. At Avanti we don’t just ‘produce’ bikes, we live them. Our team comes to work each day (often by bike) believing in the brand.
Over the years we have built up a range of bikes for the whole family, designed to be ridden on our roads and trails, that are reliable, trustworthy, exhilarating and fun!
We want cyclists of all ages to learn about and develop the same passion that we have. It’s a great feeling being out on a bike whether going from home to work, round to a friend’s place, down to the local supermarket, through the forest or finishing that 100km ride!
Our purpose has been the same since our early days back in 1985. To create bikes with the rider’s purpose and enjoyment in mind, to not only exceed expectations but also deliver the best experience possible on two wheels.
The bike industry is an ever-changing beast. Innovation, safety, components and materials are not only selling points; they are expected and demanded from discerning loyal followers and potential Avanti cyclists like you. We understand this so our tight knit, passionate design team is constantly innovating, and doing so faster than the others. All the time striving for the best performance and the best possible value for money.
Our desire to continually improve is underpinned by a rider-focused philosophy called Avanti Design Technology (ADT). To support this, we’ve created a development programme to bring out the ultimate in bike technology, design and comfort – to bike riders of all levels.
The essence of the ADT process is that we continuously push our limits. The design stage sees our engineers and product team from Germany and Australia leveraging new technologies through intricate evaluations and precise calculations. The creation of our bikes is a process that’s been refined over our 40+ years of production and uses best-in-class materials such as hydroformed aluminium alloy and refined blends of carbon fibre.
