WHAT IS WISE?
Women + Insights + Science = EXCELLENCE
To design the best bikes for women we needed an approach that centred on three key design ingredients:
Women (of course!)
At the heart of the design process is a group of women who ride different kinds of bikes in different ways. They are the Avanti WISE women. They include mums, mountain bikers, road cyclists, triathletes and elite athletes.
We seek them out so they can tell our designers (who are both women and men) how we can do things better and improve the cycling experience for all women.
Our WISE women tell us what works best for them through focus groups, discussion, demonstration, experimentation and evaluation. We use these insights to inspire us to deliver bikes that provide a superior ride for women. This means high levels of efficiency and comfort.
This is where the knowledge is applied and the technology kicks in. Our bike designers and engineers take insights and ideas and turn them into frames with woman specific geometry. These frames are then matched with the right components to suit a female riding style and physical differences such as shoulder width and hand size.
The outcome: bikes that are simply superior for women to ride.
Whether you ride to the shops with the kids, do trails with your friends or race to the finish line, an Avanti will just feel right. You’ll enjoy a bike, specifically designed for women, that rides superbly and looks striking. We’ve done the research, the thinking and the development so you can have the confidence to just relax and ride.
Look for the WISE symbol at your nearest Avanti dealer today.
Click though to expand on any of our WISE series bikes
Montari 3 Womens Mountain Bike
Montari 2 Womens Mountain Bike
With its light alloy frame and easy handling, the Montari 2 Womens is a smooth and comfortable ride. It's the perfect platform for trail riders wanting to hone their riding skills.
Montari 1 Womens Mountain Bike
With it's light alloy frame and easy handling, the Montari 1 Womens is a smoth and comfortable ride. It's the perfect platform for trail riders wanting to hone their riding skills.
Montari E Women
Montari E Womens Sport
With pedal assist from the Shimano STEPS electric motor, light alloy frame and easy handling, the Montari-E Sport is the perfect platform for both on and light off road use.
Giro F 2 Womens Road Bike
Master any hill on the Giro F2 Womens. With its lightweight frame, women-specific geometry and saddle, the Giro F2 Womens will do it all without asking twice.
Giro F 1 Womens Road Bike
The Giro F1 Womens has been designed to make cycling a little more comfortable for the female rider. Whether you're pedalling to work or letting loose on the weekend, it's always a fast, comfortable ride on the Giro F1 Womens.